Michele Hansen on Customer Interviews and Deploying Empathy
Michele shares her journey in the software industry and how she got involved in product development. Customer interviews are not just something for product people -- Michele shares concrete ways that developers can get value from talking to their customers. She also shares a few tips for how to get involved with the customer research process and how to convince stakeholders of the value of the process (if necessary). They also discuss what the different between empathy, sympathy, and compassion. Empathy is understanding someone else's context and perspective. Since empathy is not something that comes naturally to everyone, Michele shares some tips about how to learn to become empathetic and become a better listener.
Read transcriptShow Notes
- Deploy Empathy
- Practical Empathy by Indi Young
- Service Design by Andy Polaine, Ben Reason, and Lavrans Løvlie
- The User Experience Team of One by Leah Buley
- Inspired by Marty Cagan
- The Voice of the Customer, 1993 research paper by Abbie Griffin and John R. Hauser
- Clayton Christensen books
- Lean Customer Development by Cindy Alvarez
- Brené Brown
- Deploy Empathy Newsletter
- Software Social Podcast
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